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What is a Marketing Funnel?

The marketing funnel according to Marketing Management 15 edition Kotler and Keller.

The top of the funnel starts with Target market, Awareness, Open to trial, Trier, Recent User, Regular User, Most often used, Loyalty.

What is a Marketing Strategy?

Utilizes the information about the industry, the firm, and the competitions to form a plan that operationalizes the value proposition of the firm.


Business-to-business (B2B) refers to a situation where one business makes a commercial transaction with another. This typically occurs when: A business is sourcing materials for their production process (e.g. a food manufacturer purchasing salt).


Business to consumer (B2C) is business or transactions conducted directly between a company and consumers who are the end-users of its products or services. The business-to-consumer as a business model differs significantly from the business-to-business model, which refers to commerce between two or more businesses.


In business, a strategic business unit (SBU) is a profit center which focuses on product offering and market segment. SBUs typically have a discrete marketing plan, analysis of competition, and marketing campaign, even though they may be part of a larger business entity.


Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a web search engine's unpaid results—often referred to as "natural", "organic", or "earned" results.

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